The first release from founders Tom Simmons and Aaron Ramsey, TENS vodka is a tribute to the Welsh spirit.

With award-winning sporting and culinary backgrounds, our founders wanted to turn their shared values of hard graft and skilled craft into something ultra-refined.

Our role was to design a custom bottle and label that would stand out against the many spirit bottles found in store and in bars. The outcome was creating a unique, eye-catching form and stripping back the unnecessary content which would take the customers eye away from the natural beauty of the bottle.

The label includes a hidden blind emboss, only visible once the bottle has been picked up and moved, utilising the light and shadows.

The branding followed suit and focussed on creating a platform for the quality product that is Tens vodka.