We were approached to create a strong brand identity that represented the successful and professional attitude of the company. Zetland’s visual identity was designed with the intention of creating a minimalist and clean aesthetic. The captivating photography establishes an engaging visual aesthetic.
Whilst the imagery is expressive, it creates a juxtaposition with the minimalist typography thus composing a clear directive. The visual language emits a calm and collected feeling whilst focussing on communication and clear messaging.