Nova Chef is an innovative food service company who puts a focus on creating chef grade meals using the finest natural ingredients.
By incorporating cutting edge technology Nova Chef supply the hospitality industry with high end quality meal ready in as little as four minutes with no chefs required.
An important aspect of this branding is the colour pallet. Our goal was to highlight the natural colours and vibrancy of fresh produce through an expanded array of colours. These colours maintain a modern aesthetic separating themselves from the traditional food brands.
When designing the logotype we wanted to highlight the modern technology which reduces staff whilst increasing speed and therefore convenience. The Italic typeface emphasises the movement in the word chef whilst the solid word Nova being taken from the ford innovation. The juxtaposition of the two weights create a harmony between the technology and the food.