Monty’s set out to reinvent the familiar sandwich shop as something more energetic, contemporary and unmistakably its own.

Our challenge was to create an identity with the appetite and personality to match the food, while remaining flexible enough to grow across sandwiches, salad bowls, protein boxes and catering.

We developed the complete brand identity around an oversized, characterful logotype and a punchy red-and-cream palette inspired by classic sandwich bars, diners and traditional food packaging. Custom illustrations, graphic badges and playful messaging bring wit and momentum to the system, while bold typography makes every communication direct and instantly recognisable.

We carried the identity across menus, packaging, signage, uniforms, social media and the website, pairing close-up food photography with a lively and irreverent tone of voice. The result is a confident, accessible and memorable brand that feels proudly independent, distinctly London and every bit as satisfying as the food itself.