The creative journey, while designing Azure’s brand identity, began with a deep dive into the azure waters of the Mediterranean, where we explored the spectrum of blues from the serene hues of the daytime sky to the deep, mysterious depths of the sea. These shades became the cornerstone of Azure’s visual identity, symbolizing tranquility, sophistication, and boundless possibility. In crafting Azure’s visual language, the intention was to blend classic elegance with contemporary flair, mirroring the fusion of tradition and innovation found in every dish prepared by experienced chef Thomas Middleton. Clean lines, beautiful typography, and intriguing textures convey a sense of refined taste and timeless sophistication,
while playful accents and unexpected details add a touch of whimsy and intrigue.

The colour palette, reminiscent of sun-drenched coastlines, embrace a harmonious blend of deep blues, soft azure tones, and earthy browns, while botanical and floral motifs echoes the grace of nature, and instantly evoke herbs and flowers use in modern and creative cooking. Techniques such as cyanotype printing produce rich blueprints that add a layer of authenticity and artisanal charm to Azure’s visual identity, inviting their audience to appreciate the meticulous attention to detail that defines every aspect of the brand’s experience.