Adam is a British artist & designer of Argentine and Japanese heritage based in London.
Trained in architecture, Adam’s atelier works in spatial design and art of all scales from video and prints to large public artworks, architecturally integrated ornament, aswell as products, furniture, interiors, publishing and academia.
The aim of the branding was to create a visual identity that demonstrates the clean, professional and well-executed work that he creates whilst incorporating his flamboyant and loud style.
The large range of colours references to his background and his big part in the LGBTQ+ community. The colour gradients visually represent his blend of all cultures, arts, backgrounds etc into his work.
The modern graphic system focuses on the minimalist, allowing the work to do all the talking. The ANF logotypes are modern and sleek establishing a professional aesthetic. The type legibility of highest importance to stand out and be seen within all the colourful and extravagant work produced by Adam.