Originally from Pembrokeshire, Wales, Tom’s respect and passion for nature, produce and cooking has been a major part of his life from a young age. We were asked to create a visual identity for Tom Simmons’ Tower Bridge Restaurant. This brand identity needed to reflect Tom’s cuisine that combines both British and French influences with an emphasis on his Welsh heritage. We created a bespoke stencil serif typeface for the logomark that helped reveal the restaurant’s personality: it’s accessible, elegant, and modern. The new brand assets include a geometric pattern, a clean grey and copper colour palette that marries perfectly with the rustic but modern restaurant interior and the other natural materials, while the classy illustrations and the copper foiling finish bring the brand to life.