As one of London’s leading IV Drip clinics, and medical concierge services in London, Effect Doctors’ visual identity highlights the brand’s vision and personality whilst envisioning new growth, allowing the brand’s personality and position to reveal itself to clients, and in turn, allowing for them to easily understand the ethos.

The Effect Doctors’ colour palette uses a range of shades referring to the medical and scientific world, taking inspiration from the earth itself. The of richly subtle shades calls to mind nature, humanity and serenity.

We created a modern logotype with both humanist and scientific sensibilities based on a modernised serif typeface with avant-garde features such as unique characters and ligatures, extreme contrast between thick and thin lines, sharp and geometric touches. The result is an idiosyncratic logotype that express the unique personality of Effect Doctors.